The Pontiac brand was introduced by General Motors in 1926 as the ‘companion’ marque to GM’s Oakland Motor Car line. The Pontiac name was first used in 1906 by the Pontiac Spring & Wagon Works and linked to Chief Pontiac who led an unsuccessful uprising against the British shortly after the French and Indian War. The Oakland Motor Company and Pontiac Spring & Wagon Works Company merged in November 1908 under the name of the Oakland Motor Car Company. The operations of both companies were joined together in Pontiac, Michigan (in Oakland County) to build the Cartercar. Oakland was purchased by General Motors in 1909.
An American Indian Headdress was used as a logo until 1956. This was updated to the currently used American Indian red arrowhead design for 1957. The “arrow-head” logo is also known as the Dart.
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